Research Project Overview and Description
AR Memory DC is an augmented reality project led by Tim Gruenewald that focuses on visual culture and collective memory. The initiative involves the development of a mobile application for Apple and Android platforms to narrate and share contested histories through immersive technology. By utilizing AR, the project aims to explore new ways of engaging with emerging media and historical narratives within the Global Creative Industries.
AR Memory DC is an augmented reality project that focuses on visual culture and collective memory by developing a mobile application for Apple and Android platforms. The initiative utilizes immersive technology to narrate and share contested histories, exploring new ways of engaging with emerging media and historical narratives within the Global Creative Industries.
Research Outcome
The project successfully developed a mobile application for Apple and Android platforms that utilizes augmented reality to narrate and share contested histories. By transforming static archives into immersive experiences, the initiative offers new ways for the public to engage with visual culture and collective memory within the Global Creative Industries. The application serves as a digital tool for heritage reinterpretation, allowing users to interact with layered historical narratives and fostering deeper reflection on history as a dynamic, co-created process.
About the researcher
Dr. Tim Gruenewald is an Associate Professor and the Director of the Global Creative Industries BA programme at the University of Hong Kong. He is also the founding director of the eXtended Humanities Research Lab (xH Lab). His research and creative work focus on visual culture, collective memory, and emerging media, particularly virtual reality (VR), augmented reality (AR), and film. He is the author of Curating America’s Painful Past: Museums, Memory, and the National Imagination (2021) and an award-winning documentary filmmaker whose work includes the film Sacred Ground (2016). His current projects explore foundational VR film theory and the use of immersive technologies to narrate and share contested histories.
Fund Source
Not specified
For enquiries
please contact at atlabhku.hk